Tucked away in northern Tasmania, Launceston is regarded as the most livable city, and for plenty of reasons. With a population that prizes craftsmanship, connection, and creativity, this riverside city delivers an experience far greater than its size. Whether you’re a food-lover, nature-seeker, architecture buff, or wine connoisseur, Launceston has something just for you. Here’s what makes this city truly special.
1. A UNESCO City of Gastronomy
Launceston was named as a UNESCO City of Gastronomy, making it one of only 36 cities in the world with the title—and one of Australia’s most exciting food destinations. From the Saturday morning buzz at Harvest Market to fine dining at local institutions like Stillwater, every food feels fresh, intentional, and deeply rooted in local culture.
Wander out to the Tamar Valley and sip wines straight from the makers, snack for truffles under shady oaks at Tasmanian Truffles, or try your hand at farm-to-table cooking with a workshop at Fork It Farm.
2. Nature Right at Your Doorstep
Launceston is a boutique city surrounded by spectacular natural beauty. Just a short walk from the CBD is the Cataract Gorge, a lush river-carved canyon with walking trails, chairlifts, and gardens.
For a water-based perspective, hop on a Tamar River cruise, or explore the bird-filled peace of Tamar Island Wetlands. Want to go bigger? Take a day trip to Mole Creek Caves, Ben Lomond National Park, or the Great Western Tiers for panoramic views and hikes.
3. Launceston, A City That Honors Heritage
In Launceston, history is part of the landscape. The city is full of stunning, well-preserved buildings, each telling a piece of the local story. Admire the architecture of the Launceston Post Office, stroll past the timeworn charm of Chalmers Church, or join a self-guided Launceston History Walk.
For a deeper dive, visit Brickendon and Woolmers Estates, both UNESCO World Heritage Sites just 20 minutes away. And for a truly unique perspective, join a Kooparoona Niara Aboriginal tour and learn about the deep Indigenous connection to this land through a history stretching back over 10,000 years.
4. Thrilling Adventures
Don’t let Launceston’s calm exterior fool you. Adventure lives here too. Families and thrill-seekers alike love Penny Royal, where you can climb cliffs or hunt for gems. At Hollybank, treetop ziplines twist through native forest, and the Meander River offers heart-racing river sledding.
If you are looking for a more serene thrill, take to the skies with Hot Air Balloon Tasmania and see the Tamar Valley from above as the sun rises.
5. A Wine Lover’s Paradise
Launceston is the gateway for Pinot lovers to the Tamar Valley Wine Region, renowned for its cool-climate pinot noir and sparkling wines. Iconic names like Jansz Tasmania, Pipers Brook, and Josef Chromy are just a short drive away.
Join a guided wine tour, or choose your own path between boutique cellar doors nestled among rolling hills and vineyard vistas. It’s the kind of wine country where you’re just as likely to meet the winemaker as you are to find your new favourite bottle.
6. World-Class Hobbies in Tasmanian Style
From fly fishing to mountain biking, golfing to short walks, Launceston has world-class experiences to match.
Tee off at Barnbougle, one of Australia’s premier golf courses. Ride epic MTB trails in Derby or George Town. Cast a line with local guides through Tasmania’s iconic trout streams. Or head into the hills of Meander Valley for one of Tasmania’s best short walk collections. The landscape is rich, the air is crisp, and the experiences are unforgettable.
7. Culture, Creativity & Community
Aside from its spectacular scenery, Launceston is also alive with arts, events, and local charm. The city hosts festivals, artisan markets, exhibitions, and theatre performances year-round. The compact city centre is walkable, welcoming, and full of little surprises, from independent galleries to hidden cafés.
In Launceston, the simple things, from good food, fresh air, beautiful design, to the warm people are extraordinarily welcoming. It’s a place where heritage and creativity walk hand in hand, where locals know your name, and where every corner invites you to slow down and savour the moment. Whether you’re visiting for a weekend or putting down roots, Launceston is a city that makes you feel at home, while still offering something new to discover every day.